Cru has launched the first ever app devoted to daily fine wine offers.
Cru buyers source the most amazing rare, unusual and prestigious parcels of top quality wines from Bordeaux, Burgundy, Champagne, Italy, Spain and the New World and offer them at discounted prices direct to consumer via the Cru App. All deals are strictly time-limited and represent the best price available in the market at any time.
Fine wine and spirits deals are available to customers in Europe, Asia and the Americas. Prices are in GBP, HK$, US$ and SG$ - depending on the customer’s location - and wines are held in secure, bonded warehouses in London, Hong Kong and Singapore prior to delivery. Users of the Cru App can elect to have wines delivered direct to their home or held in a secure client storage account.
The Cru App offers a complete one-stop shop for fine wine purchases. Stored credit card details and delivery addresses allow Cru clients to check out quickly and securely. Expert live help is available round the clock on the Cru App via an integrated Live Advice section. App users are encouraged to chat to Cru advisors about the offers and can even join social groups to share tasting notes and experiences.
After sales care is delivered on the App via a full account management suite of services. Direct from their smartphone, users can:
- View orders
- Arrange deliveries
- View wine portfolio – with live valuation
- View/change addresses
- Arrange deliveries
The App is free for Cru customers.
Users must be at least 18 and comply with all local regulations regarding the purchase of alcoholic drinks.